Posted 29/04/2009

As the fastest growing sector in modern marketing, Bluetooth advertising has become the favoured method of many small, medium and large businesses to reach out to new and existing customers. And the reason is obvious – it is instant, targeted, direct, permission based, free to receive and can solicit an on-the-spot response. But there's another key reason why the time is right for Bluetooth marketing – it is green.

Bluetooth technology can be used to distribute announcements, information and advertisements digitally, without any printing or detrimental impact on the environment. Furthermore, Bluetooth marketing operates using a low radio frequency that only consumes low levels of power. So, not only will utilising Bluetooth proximity marketing give your business or organisation an effective method of getting your message across, it will make a substantial contribution to reducing your carbon footprint.

Advertisers are already adapting to the greener, paperless approach to marketing, not least, because they want to keep pace with their clientele. Dwindling public interest in traditional paper forms of communication has led to the migration of advertising towards the digital media, which could spell the end of many long-established newspapers. Industry insiders have suggested that over the next decade, almost all media consumption will be digital. As Bluetooth prices fall and more and more permanent Bluetooth hotspots are established, it looks like Bluetooth marketing will do to print what computers did to typewriters.

Modern consumers are very environmentally aware, and they look for a similar commitment to the environment from the business world. Businesses that are seen to be uncaring about their impact on the planet will be overlooked in favour of those displaying a more eco-responsible approach. As such, many businesses are already reaping the rewards of using Bluetooth rather than old fashioned, more wasteful forms of communication.

Bluetooth marketing is cost-effective and sustainable, only requiring a one-time investment in the technology. Compare this to the continual cost and consumption involved in print-based marketing. As the ineffectiveness, the high costs, and the environmentally-unfriendly image of print-advertising becomes more apparent, Bluetooth's low cost, flexibility and proven success, plus the positive impact of its environmentally-friendly image, is making it an invaluable tool for all customer-focused businesses.

Being environmentally friendly can give you a competitive edge and cut your costs. And, as far as Bluetooth proximity marketing is concerned, it is simply more effective than the alternative. Never before has it been possible to transmit a free advertisement to a potential customer's mobile phone. By sending up-to-the-minute, dynamic promotions direct to your customers, and by avoiding any printing overheads, you will be making your company green and making your competitors turn green with envy!